The value of dignity appeals: evidence from a social media experiment

GDL Director Evan Lieberman and graduate alum Paige Bollen, together with coauthors Will Kymlicka and Blair Read, recently published an article in Political Science Research and Methods titled “The value of dignity appeals: evidence from a social media experiment.” They use a Facebook ad experiment to estimate the effects of dignity appeals on users’ likelihood of engaging with content concerning people facing homelessness or incarceration. They find that adding dignity appeals increases the likelihood of positive reactions to content, but only when the vulnerable are considered less “blameworthy” for their situation.


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